Here’s an excellent example of taking advantage of a viral video to reach customers and increase sales. The video in question is JK Wedding Entrance Dance featuring Jill Peterson and Kevin Heinz’s wedding party coming down the aisle dancing to Chris Brown’s "Forever".
The video is fantastic and has been featured everywhere including the Today Show. It also features something else: A song they don’t own the rights to.
Typically lawyers will claim the video and it would be removed from YouTube but in this case the holders of the rights to “Forever” (presumably Zomba Group) rode the wave and advertised the mp3 for the song on the video itself using YouTube's new content management tools.
Like Monty Python, It’s another example of marketers embracing online tools and videos to increase sales and promote their products.