Ford’s new social media campaign for the upcoming 2011 Ford Fiesta is pretty darn impressive. Via an online contest, they selected 100 “agents” to drive the car and complete different “missions”. All the while the agents use social networks such as Facebook, Twitter and YouTube to share their experiences and adventures.
It’s a great way to virally spread Ford’s message and showcase the car online. Imagine my surprise when I found out that one of my friends, up and coming comedian Dartanion London, was selected as an agent by Ford!
It seemed like a great opportunity to ask him about his experiences with the project, dubbed the Fiesta Movement, and the car itself.
John Boyle: Tell me about how you discovered the Fiesta Movement contest and why you entered.
Dartanion London: Someone told me about it on Twitter, which is this new network you may have heard of. The door handle of my current car had just broken off in my hand, and I needed insurance, so I figured why not enter a contest that could take care of both of those things through a miraculous longshot win?
John: You’ll be going on “Missions” with the car. Your first one is to Mt. St. Helens. Do you get to choose your missions or do they choose them for you?
Dart: We get to pick them from a selection of pre-approved missions or we can try submitting our own ideas in advance.
John: You’ll be sharing your experiences with the Fiesta on various social networks. What’s your favorite one?
Dart: Twitter's the one I'm using the most now because it's so quick and easy to update. Of course, it can't provide the rich media of Facebook, so that's next on the list. Still, I wish I could integrate these networks into one unified interface. And I'm hoping that's what Google Wave or someone else wants to let me do too.
John: Have you met the three other Fiesta Movement Agents in Washington State?
Dart: Yes, I even pranked one of them. We all met at our orientation meeting where we got the cars. The nice thing about this program is that all the other winners are cool, creative people I might not have otherwise gotten to know.
Dart: Well, fellow Fiesta Agents Steve & Cherry Ouch were up from Portland, and I met up with them and Seattle Agent Bridget O'Neill. I had tracked down where the other Seattle Agent Kristina Horner was parking her car, and we decided to decorate it for her.
I wish more things like this happened in the world all the time.
John: What are you most looking forward to doing with the car now that you have it?
Dart: It's what I'm not going to do that's the most exciting: break down on the side of the road.
Other than that, I'm planning on driving across the whole durn country!
John: Have you had any comments from people about the Fiesta?
Dart: Yeah, a couple in my neighborhood left me a note saying how excited they were to see it and they couldn't wait 'till it was available to buy. I did the same thing to the guy in my neighborhood who drives a DeLorean. So, it's 1-1 Fiesta-DeLorean so far.
John: And here’s the big one: How do you like your swanky Fiesta?
Dart: It's kind of stupid how much I like it. It's such a zippy, light little car that it's practically begging to be thrown around curves. I'm already sad that I'll have to give it back.
Special thanks to Dart for taking the time to answer my questions. You can follow Dart's Fiesta missions on his Facebook, Twitter and YouTube Channel as well as his fellow agents at the Fiesta Movement site.