Creating a customized shortened URL can help your link stand out and also give your followers more of an indication of what the link is to. The result will be more ReTweets and more traffic.For example Chris Pirillo, Tech Expert for CNN.com, asked his 74,000+ followers “If you had access to my Twitter account, what would you Tweet?” I replied back that I would share my new Star Wars sketch. However instead of using a randomized shorted URL on bit.ly I created this one: bit.ly/xwingfighter. I was pretty excited to see he ReTweeted it.
I think the customized URL was key. It not only made the link subject clearer to Chris but also easier to spot in what I’m sure is an overwhelming at time Twitter feed.
You can also use them for more permanent link placements as well. For example in the description field of my sketch comedy group’s YouTube videos I’ve added “Meet us on Facebook: http://bit.ly/sketchcomedy”. This gives the user a clearer indication of what they are clicking on, allows me to track the traffic from these links and hopefully keep in touch with that user on Facebook.
Can you think of any other reasons why a customized shortened URL would be beneficial?
Oh, and 100th post. :-)