About the Author


  • John Boyle holds a Marketing and Internet Development Degree from Western Washington University. He's worked in online marketing, specializing in search and viral social marketing, for over ten years.

    He has been using viral video and social networks to expand the online presence of his sketch comedy project Train of Thought resulting in features on MySpace, Yahoo!, FARK, CollegeHumor, AtomFilms and many more.

    When not working in marketing and comedy John can be seen rooting for his Minnesota Twins & Vikings, watching Battlestar Galactica, 007 and Family Guy and enjoying a Guinness.

    You can catch me over at LinkedIn, Facebook or Twitter.

    But enough about me! Let’s talk viral marketing and social media.

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  • Feel free to drop me a line at socialnext AT gmail DOT com.

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April 14, 2008

YouTube Insight Trending in the Right Direction

Youtube_insight Two of YouTube's biggest weaknesses are customer service and video tracking. It’s hasn’t been lost on me that FunnyorDie had superior video tracking than Google-owned YouTube.

Now YouTube has launched Insight which gives video producers data on views, referral information and more. As a data junkie I love it but where’s the combined results at the account level?

I’d love to see Insight for my entire account: ranking my videos by popularity, overall view stats and trends. What about the benchmark feature they just added to Google Analytics? It would be cool to see how my view counts compare to the average account in my category. Plus it would be great to be able to have the option to download it into Excel.

Regardless Insight is a great first step and I can’t wait for it to be expanded even more!

Posted at 08:21 AM in funnyordie, google, insight, user generated video, viral video, youtube | | Comments (0) | TrackBack (0)