SocialNext

CBS Launches Blogger Toolkit

Cory Bergman over at Lost Remote has a great post about CBS' new Blogger Toolkit. I have to give CBS credit - they understand they way to succeed in creating online buzz is to provide bloggers with tools and media. It still has it's rough edges but it's a good start. (And I think Big Bang Theory looks funny too.)

Presidential Candidates Stealing Content on YouTube

The posting of copyrighted material has been a big problem for YouTube in the past. Now some of the highest profile users are posting illegal content: The presidential candidates!

Of the Democratic front runners Senators Hillary Clinton, Barack Obama and John Edwards only Obama has illegal content in this account – an interview with George Stephanopoulos on ABC.

The leading Republicans however are a different story. Of Gov. Mitt Romney, Sen. John McCain and Mayor Rudy Giuliani only Giuliani doesn’t have copyrighted materials.

While McCain has clips from the Today Show,  CNN and FOX News but Romney is the big offender.

Romney has content from all over including FOX News, 60 Minutes, CNN, MSNBC and even CBS’ Late Show with David Letterman.

So what will YouTube do? It's one thing to ban a teenager's account for posting Daily Show clips it is quite another to try to boss around a possible future President of the United States.

New Post over at Search Engine Journal

Hey guys! I have a new post about CBS' viral efforts for their sitcom How I Met Your Mother over at Search Engine Journal.

Google Not Reaching Deals with Networks

paidContent, vis WSJ, is reporting that that Google / CBS deal is dead for now and gives details on Google / Viacom failing to reach agreements on money and technology issues.

My big concern is NBC, who sent Google a six-page letter demanding YouTube keep their content off their site. It doesn't bother me that NBC doesn't want to be on YouTube but rather they seem to have a 'we'll build it ourselves and everyone will come to us' approach rather than exploiting popular platforms that could help them now.

Of everyone in this scenario you'd think NBC, who's Saturday Night Live was a direct beneficiary of the "Lazy Sunday" viral sensation, would be more willing to jump on the digital bandwagon. By the way, "Lazy Sunday" isn't even on YouTube anymore. Nice work NBC.