SocialNext

Britney Spears Taking the Web, Her Fans, Seriously

According to TechCrunch Britney Spears’ team has posted a “Web 2.0 Media Manager” job on a Harvard-only private job board.

It’s a smart move to have someone manage these 2.0 networks (YouTube, Twitter, Facebook, etc.) full time and build relationships with fans. I know the most growth my comedy group’s MySpace saw was when I was commenting on people's MySpaces randomly and leaving comments with Friend Requests. The only problem is that it's a real full time job and I already have one! It just became too much but that’s the commitment you have to make if you’re going to grow your online presence.

The internet is an information vacuum and giving her fans more photos, stories, videos and news will only pay off in the long run. Plus, it will hopefully create a place for her fans to go and learn what’s really going on with Britney as opposed to relying on the popular gossip blogs like TMZ or Perez Hilton that have treated her pretty poorly in the past few years.

An Open Letter to Michael Arrington of TechCrunch

Dear Michael Arrington,

I am writing to you regarding Duncan Riley’s mention of my company ACrappySearchEngine.com in his post on TechCrunch “Intelliverb: Is It Intelligent Investing in Search?”

I don’t think it is fair at all to compare AcrappySearchEngine.com and Intelliverb.

Our results are much crappier than theirs. Yet they get the entire post! I, and my fellow co-CEO, believe you must correct this horrendous oversight but profiling ACrappySearchEngine.com, and the cutting edge “technology” that powers it, on your esteemed blog.

Now, granted both Intelliverb and ACrappySearchEngine are similar. We’re both conceptual and, even I will admit, there is room improvement. (But give us a break! We’re still in pre-Alpha! What’s their excuse?) 

I think what seems to have tipped the scale is Intelliverb named their crappy method of analyzing page content, PageScale, while we have not. Well allow me to correct this glaring error. Look out Google, Yahoo and Intelliverb! Here comes CrappyRank.

CrappyRank, or CR as we say around the office water cooler (but never around the foosball table) dynamically ranks content using a multivariable Web 2.3 algorithm that analyzes words, links, links with words, the word ‘link’ and whether these links and words are near pictures of Scarlett Johansson into a set of results. Apparently this is all done somewhat quickly by an old server we swiped from the back of the ol' Atlavista Headquarters.

Now that you have the information you need please take a moment to rectify this gross oversight. Besides we’ve been secretly powering Live.com for the past year.

Yours Truly,

John Boyle
Co-CEO of ACrappySearchEngine.com

CBS Launches Blogger Toolkit

Cory Bergman over at Lost Remote has a great post about CBS' new Blogger Toolkit. I have to give CBS credit - they understand they way to succeed in creating online buzz is to provide bloggers with tools and media. It still has it's rough edges but it's a good start. (And I think Big Bang Theory looks funny too.)