When “Tonight Show-Gate” hit between Jay Leno and Conan O’Brien the Internet came down squarely in Conan’s corner (See: “I’m with Coco” movement).
Now that Leno returns to 11:30 tonight NBC is taking big steps to reach out on social networks such as Facebook and Twitter to reach out to audiences and repair the PR damage.
NBC is giving Leno’s Facebook Fan Page major real estate on the official Tonight Show site. Their Twitter feed is there as well but is more difficult to interact with. (pic after the jump)
So far Leno has a long way to go to catch up to the deposed Conan. On Facebook Conan’s Fans outnumber Leno’s 962,006 to 51,129 and on Twitter Conan beats Leno 465,856 followers to 31,807 despite only having six Tweets.
It will be a long way back for Leno and the Tonight Show but reaching out to audiences via social media is a good place to start.
