About the Author


  • John Boyle holds a Marketing and Internet Development Degree from Western Washington University. He's worked in online marketing, specializing in search and viral social marketing, for over ten years.

    He has been using viral video and social networks to expand the online presence of his sketch comedy project Train of Thought resulting in features on MySpace, Yahoo!, FARK, CollegeHumor, AtomFilms and many more.

    When not working in marketing and comedy John can be seen rooting for his Minnesota Twins & Vikings, watching Battlestar Galactica, 007 and Family Guy and enjoying a Guinness.

    You can catch me over at LinkedIn, Facebook or Twitter.

    But enough about me! Let’s talk viral marketing and social media.

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  • Feel free to drop me a line at socialnext AT gmail DOT com.

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« May 2007 | Main | July 2007 »

June 05, 2007

Grouper Offering Revenue Sharing

Sony owned Grouper.com is offering revenue sharing to content producers in exchange to exclusive rights to stream their work. I don’t know if this offer is being extended to all producers on Grouper but my sketch comedy group got an invitation yesterday.

The payment structure looks like this:

             
Streams   (per Submission)Incremental   Payments ($US)
50,000-100,000150
100,000-149,999150
150,000-199,999150
200,000-299,999200
300,000-399,999200
Each 100,000   thereafter, up to 5 million100

Note that the payments only kick in if an individual video reaches 50,000+ streams. Not the entire account of videos. Metacafe’s payment structure is similar.

If these sites are serious about gaining market share on YouTube they need to make the prospect of getting paid more attainable by offering account-wide payment benchmarks. They are asking producers to give up an awful lot of exposure by shunning YouTube, MySpace and others.

June 04, 2007

An Open Letter to Michael Arrington of TechCrunch

Dear Michael Arrington,

I am writing to you regarding Duncan Riley’s mention of my company ACrappySearchEngine.com in his post on TechCrunch “Intelliverb: Is It Intelligent Investing in Search?”

I don’t think it is fair at all to compare AcrappySearchEngine.com and Intelliverb.

Our results are much crappier than theirs. Yet they get the entire post! I, and my fellow co-CEO, believe you must correct this horrendous oversight but profiling ACrappySearchEngine.com, and the cutting edge “technology” that powers it, on your esteemed blog.

Now, granted both Intelliverb and ACrappySearchEngine are similar. We’re both conceptual and, even I will admit, there is room improvement. (But give us a break! We’re still in pre-Alpha! What’s their excuse?) 

I think what seems to have tipped the scale is Intelliverb named their crappy method of analyzing page content, PageScale, while we have not. Well allow me to correct this glaring error. Look out Google, Yahoo and Intelliverb! Here comes CrappyRank.

CrappyRank, or CR as we say around the office water cooler (but never around the foosball table) dynamically ranks content using a multivariable Web 2.3 algorithm that analyzes words, links, links with words, the word ‘link’ and whether these links and words are near pictures of Scarlett Johansson into a set of results. Apparently this is all done somewhat quickly by an old server we swiped from the back of the ol' Atlavista Headquarters.

Now that you have the information you need please take a moment to rectify this gross oversight. Besides we’ve been secretly powering Live.com for the past year.

Yours Truly,

John Boyle
Co-CEO of ACrappySearchEngine.com