Fox Interactive is making a smart move by stating they don’t want to change MySpace or rather “Fox-ify” it. (Is that term in Wikipedia yet?)
Overall Fox has done well with adding their content to the site with alienating MySpace’s core audience of 15-25 who would rebel at any sign of “corporate changes”.
I’m sure Fox learned their lesson when they took away the www.myspace.com/bones url from an indie band in favor of their TV show Bones. Once word leaked users protested with emails and bulletin resulting in MySpace giving the url back to the band.
That was a pretty dumb move on MySpace’s part but it worked out for the band. They received lots of press, got their url back and doubled their friends list to almost 5,000.
Not too shabby.
